Diploma In
Mass Communication

MQA/PA14561

Diploma in Mass Communication aims to produce industry-centric graduates who are computer and IT-savvy that excel in the global communications industry.

The Diploma in Mass Communication programme

• provides a broad grounding in subjects ranging from print online and broadcast journalism, to advertising, public relations, radio, TV and social media.

• mould you into highly demand skilled professional in the fields of advertising, multimedia, public relations and broadcasting.

• inculcate you with technological know-how and many invaluable skills

• turns you into industry-centric graduates who are computer and IT-savvy that excel in the global communications industry.

• prepares you for a rewarding career and for further studies in degree programmes locally and overseas.

Programme pathway

Program Structure

English for Academic Purpose 1
Introduction to Journalism
English for Academic Purpose 2
Introduction to Video/TV Production
Introduction to Business
Audio Visual Production
Introduction to Web Design
Graphic Communication
Human Communication
Integrated Marketing Communications
Introduction to Communication Research
Mass Communication And Related Theories
Marketing Fundamentals
Principles of Advertising

English for Academic Purpose 3
Photography
Media Law and Ethics
Media Issues and Content
Principles of Public Relations
News Writing
Screen Writing
Writing for Mass Media
Media Literacy for Personal Branding
Event Management
Media Business Management
Radio and Podcast
Screen Production Techniques
Advertising Strategies and Planning
Public Relations Strategies News Writing

Details

  •  A pass in Sijil Pelajaran Malaysia (SPM) or its equivalent
    with a minimum of 3 credits in any subject including
    English; OR

  • A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent with a minimum of Grade C (GP 2.0) in any
    subject and a credit in English at SPM or its equivalent;OR

  •  A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul and a credit in English at SPM
    level or its equivalent; OR

  • A pass in Sijil Kemahiran Malaysia (SKM) Level 3 and a pass in SPM with a credit in English; OR

  • A certificate in Media and Communication or its equivalent.

January, April, and August

Full-time: 2 Years